We love telling stories from our collective journey forward. Bookmark this page for important news and tales of safe, sustainable adventure from the tiremaker that provides peace of mind in all conditions.


Jack Williams Store Front

Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres'.

"The Apple of Tires" -- One Tire Dealer's Passion for Our Products and Purpose

Here are a few things you should know about the new Nokian Hakkapeliitta 10

10 reasons the Nokian Hakkapeliiitta 10 delivers a 10/10 driving experience

Nokian Tyres Winter Tire in snow

We're about to put your tire knowledge to the test -- and there's a lot riding on the answers

Show off your tire knowledge! You could win a free set

Nokian Tyres Winter tires

In business and in life, it's not enough to be the first. You also need to be the best.  In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as…

Nokian Tyres invented the winter tire. We're also the chief innovator

All season tires in the rain

Tire buyers list safety as their highest priority. But here’s what they’re missing

These simple tips could help you double your tires' safe service life

Journey to a safer world

To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road. 

What our Journey to a Safer World really means


Nokian Hakkapeliitta 10

The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.

Experts: The Hakka 10 is "the season's toughest new studded tire"


All season geography

Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations...

Back to School: How to Stay Safe When You're Driving at Altitude


Upclose tire shot

In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires...

Why shouldn't I run winter tires in the warmer months?


Up-close tire shot

When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.

Why do my all-season tires last longer than winter tires?


Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires. But the same qualities that make them effective on snow and ice cause them to be potentially unsafe in consistently warm temperatures.

When should I change over to my all-season tires?


Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all season tire.

What's the difference between all season and all weather tires?


It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.

What tire size should I use?


Even the best set of high quality tires is much less effective if the tires are not regularly rotated. It is in the interest of safety and fuel efficiency to rotate your tires every 3,000 to 6,000 miles (5,000 to 10,000 kilometers), or at the first sign of irregular wear…

How often should I rotate my tires?



Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.

What are the best tires to avoid blowouts?


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